Privacy Policy
Effective Date: September 9, 2025
This privacy notice tells you what to expect us to do with your personal information.
CONTACT DETAILS
Post: Finch House, 28-30 Wolverhampton Street, , DUDLEY, West Midlands, DY1 1DB, GB
Email: laura@kidsthatflourish.co.uk
Protecting your personal information is extremely important to us and we take our duty to protect and safeguard your personal information and confidentiality very seriously.
Personal data is information that relates to an identified or identifiable living individual. Additionally, special category data (such as health data, ethnicity, religion, sexual orientation, etc.) and criminal convictions and offence data is also personal data that needs more protection and security because of its sensitivity. We are committed to taking all reasonable measures to ensure the confidentiality and security of all personal data for which we are responsible, whatever format and medium it is held in, at all times.
We are committed to protecting your privacy and developing technology that gives you the most accessible and safe online experience. This Statement of Privacy governs data collection and usage. By using this website, you consent to the data practices described in this statement.
This page explains how we use any information you give to us, and the way we protect your privacy. Protecting the privacy and personal data of the visitors to our site is of the utmost importance to us.
WHAT INFORMATION WE COLLECT, USE, AND WHY
We collect or use the following information to provide and improve products and services for clients:
- Names and contact details
- Gender
- Pronoun preferences
- Date of birth
- Child-related information including sensitive personal data (e.g., developmental and learning concerns, emotional and behavioural information)
- Payment details (including card or bank information for transfers and direct debits)
- Transaction data (including details about payments to and from you and details of products and services you have purchased)
- Usage data (including information about how you interact with and use our website, products and services)
- Health information (such as medical records or health conditions)
- Information relating to compliments or complaints
- Account access information
- Website user information
We also collect or use the following special category information to provide and improve products and services for clients. This information is subject to additional protection due to its sensitive nature:
- Health information
- Child-related information including sensitive personal data (e.g., developmental and learning concerns, emotional and behavioural information)
We collect or use the following personal information for the operation of client or customer accounts:
- Names and contact details
- Addresses
- Purchase or service history
- Account information, including registration details
- Information used for security purposes
- Marketing preferences
- Technical data, including information about browser and operating systems
We also collect or use the following special category information for the operation of client or customer accounts. This information is subject to additional protection due to its sensitive nature:
- Health information
- Child-related information including sensitive personal data (e.g., developmental and learning concerns, emotional and behavioural information)
We collect or use the following personal information to comply with legal requirements:
- Name
- Contact information
- Client account information
- Health and safety information
- Any other personal information required to comply with legal obligations
- Safeguarding information
We also collect or use the following special category information to comply with legal requirements. This information is subject to additional protection due to its sensitive nature:
- Health information
- Child-related information including sensitive personal data (e.g., developmental and learning concerns, emotional and behavioural information)
We collect or use the following personal information to protect client welfare:
- Names and contact information
- Client account information
- Health and wellbeing information
We also collect or use the following special category information to protect client welfare. This information is subject to additional protection due to its sensitive nature:
- Health information
- Child-related information including sensitive personal data (e.g., developmental and learning concerns, emotional and behavioural information)
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Addresses
- Payment details
- Account information
- Customer or client accounts and records
- Correspondence
We also collect or use the following special category information for dealing with queries, complaints or claims. This information is subject to additional protection due to its sensitive nature:
- Health information
- Child-related information including sensitive personal data (e.g., developmental and learning concerns, emotional and behavioural information)
LAWFUL BASES AND DATA PROTECTION RIGHTS
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
OUR LAWFUL BASES FOR THE COLLECTION AND USE OF YOUR DATA
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- Running and improving the website including maintaining the security, functionality, and performance of the website, detecting and preventing fraud, abuse, or malicious activity or troubleshooting technical issues.
- Business analytics and service improvement including analysing user interactions to improve the website and resources and collecting anonymised usage statistics to understand which resources are most helpful.
- Communications and customer support including responding to enquiries submitted through the website and sending administrative messages (account info, updates about services).
- Legal and regulatory obligations that protect Kids That Flourish against legal claims and keeping records to comply with financial or tax law.
- Marketing that will include sending newsletters or information about new resources or services if users haven’t opted out and personalised offers, but only where privacy rights are not overridden.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
Public task – we have to collect or use your information to carry out a task laid down in law, which the law intends to be performed by an organisation such as ours. All of your data protection rights may apply, except the right to erasure and the right to portability.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for the prevention, detection, investigation or prosecution of crimes are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
Our lawful bases for collecting or using personal information to comply with legal requirements:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
Our lawful bases for collecting or using personal information to protect client welfare are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Vital interests – collecting or using the information is needed when someone’s physical or mental health or wellbeing is at urgent or serious risk. This includes an urgent need for life sustaining food, water, clothing or shelter. All of your data protection rights may apply, except the right to object and the right to portability.
WHERE WE GET PERSONAL INFORMATION FROM
Directly from you, the user.
HOW LONG WE KEEP INFORMATION
We retain data for up to 6 years to comply with legal and safeguarding responsibilities. After this period, it is securely deleted.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
WHO WE SHARE INFORMATION WITH
We use the following third-party service providers (“data processors”) to help operate our website, provide our services, and process personal data on our behalf. Each processor only acts according to our instructions and is required to implement appropriate security measures:
Payment Processing: Stripe, Inc. – Handles payment transactions and stores payment information securely. Stripe Privacy Policy
Website Hosting and Cloud Services: Your website hosting provider Google Firebase – Stores website data, backups, and user-submitted information. Google Firebase Privacy Policy
Analytics and Reporting: Google Analytics – Collects anonymised website usage data to monitor site performance and improve services. Google Privacy & Terms
Artificial Intelligence Tools: OpenAI – Processes user input and outputs from AI features on the website to provide AI-based tools and services. OpenAI Privacy Policy
Customer Support and Communication Tools: Customer support platform (e.g., HubSpot) – Manages user enquiries and communications.
Email Marketing and Newsletter Services: Email service provider (e.g., Resend framework) – Sends newsletters, service updates, and other communications to users who have opted in.
Note: All data processors act under a formal Data Processing Agreement (DPA) with us to ensure compliance with applicable data protection laws, including GDPR and UK GDPR.
OTHERS WE SHARE PERSONAL INFORMATION WITH
Emergency services when required due to safe guarding concerns. See our Safeguarding Policy.
Organisations we’re legally obliged to share personal information with
HOW TO COMPLAIN
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
